Do I need high level of English writing skill for copywriting?
My English sucks,
My grammar isn’t perfect, Can I still opt for copywriting as a career choice?
Yea, yea, we all have been there, and we all have pretty much asked the same questions.
AND GUESS WHAT?
Enough has been said on the subject but it led to further confusion and chaos.
That’s primarily the reason why I am writing the post now, and which is why you are reading it too.
So before we dig deep inside the topic. First let’s understand, what is copywriting, and what its not.
Copywriting has nothing to do with the following.
- Formal Writing
- Creative writing.
- Native English writing.
- Legal writing
In fact, copywriting has nothing to do with writing.
Rather, Copywriting is related to Marketing and Advertising
(I am sorry to burst your bubble, but someone had to come up with the truth)!
The illustration below can help you understand the designated roles of a copywriter and a content writer.
Any piece of content that’s written with an intent to generate a sale or to take a particular action maybe defined as copywriting.
Copywriting deals with human behavior, and emotions.
Copywriting is the study of human psychology, understanding what words can trigger certain emotions.
Its the ability to write ‘persuasive words’ that can inspire or motivate people to take a certain action.
I have seen enough people using this debate to their advantage.
But trust me, even if your English sucks, you can still be a great saleman (aka copywriter) if you know when and how to press the right buttons (read: hit pain points of your target audience).
Of course, if you can write well (like a native English speaker) that’s an added bonus, but your success as a copywriter isn’t solely depeneded on this factor.
When you are writing COPY, you are not actually writing, you are acting like a salesman, who has only one mission in life, that’s to sell like crazy!
You don’t have to write perfectly articulated sentences, rather speak the langugage that your prospect speak . Communicate the idea in a way that your prospect can easily understand, may digest and relate to.
And the worst mistake you can do as a copywriter is to act superior, and make your prospect feel like a loser.
So, which copywriters have more chances to succeed?
Those copywriters who have the natural tendency to feel for people and show empathy are the finest copywriters.
They have a knack to instantly connect with their prospect and mirror the language they speak.
Of course there are many different type of copywriters. But here we are mainly discussing what is copywriting.
When you are writing COPY, you are not required to speak the perfect English that you were taught in school. You are not writing to impress until and unless your target audience is Albert Einstein.
You are writing to solve problem of a layman, so you must speak the language that a layman speaks.
So I hope the post makes enough sense to you now, and pretty much clear all the possible doubts you may have had before reading it. If not, I am ready to bang on a new post, (that addresses your specific issues).
In any case do write to me, I absolutely love answering your comments!